Case Study: KeepCup eliminates counterfeits and protects its sustainable brand with Red Points

Keepcup Started Receiving Negative Comments Online About Their Flagship Product

KeepCup, the Melbourne‑based reusable cup brand founded by Abigail and Jamie Forsyth, was seeing counterfeit products—especially on Chinese e‑commerce sites—undermining its sustainability mission and harming customer experience. Unable to tackle every infringement individually, KeepCup engaged Red Points and its scalable, automated brand‑protection platform to address the problem.

Red Points deployed a global, machine‑learning driven solution that finds and removes infringements quickly, automatically resolving the majority of cases and surfacing only the exceptions for KeepCup’s team. As a result, Red Points significantly reduced the time and cost of enforcement, giving KeepCup a proactive way to protect its reputation and free the team to focus on growing the eco‑friendly brand.

KeepCup

Chris Baker

General Manager Europe