Case Study: Topcon eliminates $22M in counterfeit infringements with Red Points

How Topcon's collaboration with Red Points led to the successful removal of $22 million worth of online counterfeits

Topcon, a global B2B leader in precision measurement solutions, faced a growing challenge as counterfeit versions of its products spread across ecommerce channels worldwide. To address the issue, Topcon turned to Red Points and its brand protection solution to help combat online brand abuse and the increasing presence of fake products in the market.

Red Points implemented an AI-driven brand protection and enforcement system that automated over 50% of new infringements, reducing the manual burden on Topcon’s team. As a result, Topcon removed an average of 300 to 500 infringements per month with an 89.4% success rate, eliminating an estimated $22,018,052 worth of counterfeits and strengthening trust in its genuine products.

Topcon

Satoru Ishiguro

Head of IP Division