Case Study: Lékué achieves 40% top-product sales boost and 89% enforcement success with Red Points

How the Increasingly Popular Kitchenware Brand Lékué Was Able to Take Down 1624 Counterfeits in Just One Year, With the Help of Red Points

Lékué, a designer of health-focused kitchenware sold in 70+ countries, was seeing counterfeit versions of its products online that risked customer safety and damaged the brand. To tackle this, Lékué engaged Red Points and its automated, machine‑learning brand protection software to continuously monitor marketplaces and detect fake listings.

Red Points deployed ML‑driven bots and an automated enforcement workflow to identify and remove counterfeits; in the first year they took down 1,624 fakes with an 89% enforcement success rate. That enforcement helped recover sales—Microwave Cooker online sales rose 20%, the Cheese Maker rose 40%, and Lékué’s top protected product saw a 40% increase—while keeping hazardous counterfeits off the market.

Lékué

Mercé Farrerons

International Marketing, Communications, and E-Commerce Sales Director