Case Study: The 5TH achieves online brand protection and removes counterfeit listings with Red Points

How Red Points’ Technology Helped the 5th Fight Fakes Online

The 5TH is a direct‑to‑consumer watch and lifestyle brand built on scarcity and monthly limited drops, which made it a target for counterfeiters across marketplaces and social media. By the time the company recognized the issue, more than 10,000 fake units had reportedly been sold online, damaging customer experience and brand reputation — so The 5TH engaged Red Points and its online brand‑protection technology to hunt down and remove fake listings.

Red Points monitored marketplaces and social channels, identified infringing listings, and executed takedowns to stop the sale of counterfeit The 5TH products. Using Red Points’ enforcement, The 5TH regained control of its online presence, with numerous listings removed (as shown by marketplace “infringement removed” confirmations), reducing illegal competition and protecting the brand’s reputation and customer experience.

The 5TH

Alex Mcbride

Co-Founder