Case Study: Santa & Cole strengthens global partner relationships with Red Points Seller Tracking

How Red Points Seller Tracking helped Santa & Cole strengthen its relationship with partners globally

Santa & Cole, the Barcelona-based lighting and furniture brand, faced growing difficulty controlling distributor pricing as ecommerce expanded and their global partner network grew. The company needed a way to move from reacting to customer complaints about price discrepancies to proactively managing pricing consistency worldwide, without harming long-term distributor relationships.

Red Points provided its Seller Tracking platform, giving Santa & Cole visibility into online distributor activity across more than 90 countries and alerts when pricing agreements were not being followed. With Red Points, Santa & Cole could quickly notify non-compliant partners, reduce price erosion, save time on manual follow-up, and build stronger relationships across a network of 44 tracked partners and 15 SKUs.

Santa & Cole

Marc Montenegro

Sales Director