Case Study: KEEN protects customers from rogue websites with Red Points

How Red Points helps Keen protect their brand reputation and customers from the rising threat of rogue websites

KEEN, the family-owned footwear brand, faced a fast-moving website spoofing scam that used fake Facebook ads to impersonate its brand, steal customer credit card information, and trigger a flood of complaints. After going from zero reports to 1,400 customer complaints in a single day, KEEN needed a scalable way to identify and stop rogue websites at the source.

Red Points provided 24/7 monitoring and AI-powered brand protection to detect and take down rogue sites before they could spread further. With Red Points, KEEN has removed thousands of infringements online, covered 1,000 domains, and achieved a 93.5% enforcement success rate, helping protect its reputation and customers from future scams.

KEEN

Jennifer Carman Parker

Manager, IP and Global Brand Protection