Case Study: Jacaranda Finance stops impersonation scams and protects its brand with Red Points

How Red Points helped take down impersonation attacks and shield up Jacaranda Finance’s reputation and revenue

Jacaranda Finance, an Australian-based online personal lender, faced an impersonation scam where fraudsters copied its posts, brand name, and image to create a fake Facebook profile and send followers to a scam website. The company needed a faster way to protect its reputation and customers after manual takedown efforts proved too slow.

With Red Points’ digital Revenue Recovery Platform, Jacaranda Finance was able to remove the impersonating Facebook account in just 24 hours and brought Red Points on as an ongoing brand protection service. In the first two months, Red Points found 94 fake accounts and achieved a 100% enforcement success rate, helping Jacaranda protect its brand while freeing its team to focus on core business operations.

Jacaranda Finance

Nick Yang

Head of Marketing