Case Study: Purple removes over $6M in infringing products with Red Points

How Red Points helped Purple remove over $6 million in infringing products and expand internationally

Purple, a comfort technology company known for its mattresses, pillows, and cushions, faced a sharp rise in intellectual property infringements during the COVID-19 pandemic. With a small legal team, manually managing takedowns across online marketplaces became unsustainable, especially as counterfeit and replica products threatened sales and brand recognition. Purple turned to Red Points and its AI Brand Protection Platform to help address the growing problem.

Red Points used automation and advanced keyword targeting to improve infringement detection and filter out irrelevant results tied to the brand name “Purple.” The platform helped Purple monitor and enforce its IP rights across global marketplaces, removing over 24,000 infringing listings worth more than $6 million over two years, with a 94.5% enforcement success rate. As a result, Purple reduced manual effort, expanded its international brand protection strategy, and freed its legal team to focus on higher-value work.

Purple