Case Study: FOREO removes 22,000 counterfeit listings and reclaims consumer trust with Red Points

How Red Points Helped Foreo Remove Over $2.5 Million Worth of Fake Products Online in Two Years

FOREO, the Stockholm‑based beauty‑tech brand, was seeing counterfeits proliferate online and damaging consumer trust. Manually tracking thousands of fake listings was time‑consuming and inefficient, so FOREO selected Red Points as a scalable solution to tackle brand abuse.

Red Points deployed its Brand Intelligence platform to automate detection and removal of counterfeit listings and provide user‑friendly dashboards and metrics for informed decisions. As a result, Red Points helped FOREO remove 22,000 listings (more than $2.5 million in counterfeit value) with an 83% enforcement success rate, restoring customer trust while saving time and reducing customer‑care issues.

FOREO

Evan Feldstein

Vice General Manager and General Counsel