Case Study: Fila removes $570M in counterfeit products with Red Points

How Red Points helped Fila take down $200 million worth of fake products online

Fila, the global fashion brand, faced a growing counterfeiting and impersonation problem as it expanded its online presence, leading to complaints from customers, pressure from authorities, and damage to brand integrity. After struggling to manage the issue internally and through outside legal help, Fila turned to Red Points for a more proactive brand protection approach.

Red Points’ automated infringement monitoring and takedown solution helped Fila identify and remove counterfeit listings at scale, while the Revenue Recovery Platform provided data to support ongoing brand protection decisions. As a result, Red Points helped Fila remove 493,703 listings, enforce $570,118,801 worth of counterfeit products, and achieve a 97.5% enforcement success rate.

Fila

Marta Benedetto

General Manager