Case Study: Venum achieves 89% counterfeit removal effectiveness and protects customers with Red Points

How Red Points Helped Elite Fightwear Brand Venum Combat Counterfeits and Helped to Protect Its Prestigious Name and Loyal Customers

Venum, a leading combat-sports clothing and equipment maker in France and the USA, was hit by a surge of counterfeits on social media and marketplaces that threatened sales, retailers and customer safety. After internal efforts proved inadequate, Venum engaged Red Points for automated brand protection, leveraging advanced keyword monitoring and image recognition to tackle infringements.

Red Points deployed 24/7 automated monitoring across 30 top marketplaces, enabling fast detection and removal of fake listings; the partnership achieved an 89% effectiveness rate from detections to removals and resolved 21,804 incidents since 2017, noticeably reducing counterfeit exposure and protecting Venum’s reputation and customers.

Venum

Edouard Charlemagne

Regional Managing Director