Case Study: Essity protects its brands at scale with Red Points

How Red Points enabled Essity to protect its diverse product lines and removed over 80,000 units from unauthorized channels

Essity, a global health and hygiene company, needed a better way to manage online IP infringements across its diverse product lines. Before working with Red Points, local marketing teams manually detected counterfeit listings, which was slow, inconsistent, and difficult to scale globally.

Red Points implemented an automated brand protection strategy using rules-based detection, fake-indicator tracking, and manual validation for complex cases. This helped Essity remove about 11,000 infringing listings and over 82,000 stock units from unauthorized channels, achieving a 94.4% enforcement success rate while reducing manual workload for its legal team.

Essity