Case Study: Mighty Mug achieves rapid counterfeit removal and revenue recovery with Red Points

How Mighty Mug are protecting their innovative brand from counterfeiters

Mighty Mug, maker of the patented no‑spill SmartGrip travel mug, was being undermined by global counterfeiters as its viral product spread worldwide — losing an estimated $15–20 million in sales and finding fakes on dozens of sites (83 websites flagged). Unable to keep up with costly, time‑consuming legal takedowns, the company turned to Red Points and its 360° automated, machine‑learning brand protection service to monitor and act on infringements.

Red Points deployed keyword monitoring, image recognition and automated workflows to find and remove counterfeit listings within hours; within six months Mighty Mug had addressed over 2,000 infringements (4,295 counterfeits removed overall) and achieved a 4.60 return on investment, restoring revenue and protecting the brand’s reputation. Red Points’ solution also freed internal resources and helped reassure distributors and customers that they were buying authentic Mighty Mug products.

Mighty Mug

Jayme Smaldone

Chief Executive Officer