Case Study: Knockaround Eliminates Counterfeits with Red Points

How Knockaround uses Red Points’ technology to eliminate fakes

Knockaround, the California-based eyewear brand, faced a growing counterfeit problem as its popularity increased. CEO Adam Moyer found fake Knockaround products all over the internet, and even legal action and factory investigations in China were not enough to stop the spread of knockoffs, which threatened both revenue and brand reputation.

Red Points provided a scalable digital brand protection solution that automated counterfeit detection and removal, while also giving the Knockaround team a web-based dashboard to validate infringements and track removals. After Red Points detected more than 13,000 infringements, Knockaround used the service to eliminate 98% of its infringements online in less than a year, with 34,155+ counterfeit products found across 77+ infringing platforms and marketplaces.

Knockaround

Ed Rainey

Vice President of Finance and Operations