Case Study: Kaspersky Achieves Global Brand Protection with Red Points

How Kaspersky secured global market leadership through enhanced visibility

Kaspersky, the global cybersecurity company, needed to address widespread unauthorized product listings across online marketplaces that were hurting customer experience, creating unfair competition for authorized partners, and devaluing its brand. To tackle this challenge, Kaspersky worked with Red Points and its brand protection platform to gain better visibility into global marketplaces and identify illicit distribution channels.

With Red Points’ AI-powered automation and automated test purchase feature, Kaspersky was able to collect evidence quickly, streamline enforcement, and continuously monitor for new infringement. The result was a 93.1% enforcement success rate, 4,735 takedowns, and an estimated $1,608,798 worth of infringing products enforced, helping Kaspersky protect its brand and strengthen partner relationships.

Kaspersky

David Mole

Global Digital Senior Marketplaces Manager