Case Study: Pura Vida removes 3,000+ counterfeits and recovers $500K+ in sales with Red Points

How Ethical Accessory Brand Pura Vida Protected Their Customers and Producers With Brand Protection

Pura Vida, the ethical jewelry brand, faced mounting customer complaints and lost revenue as counterfeit products appeared across third‑party sites. After referrals from their professional network, Pura Vida engaged Red Points and adopted Red Points’ Brand Protection solution to tackle online counterfeits and protect both customers and the artisans who make their products.

Red Points replaced costly legal workflows with an easy‑to‑use, bot‑powered platform that scans hourly, detects infringements on marketplaces and social networks, and automates takedowns while giving the whole team visibility via a clear dashboard. Using Red Points, Pura Vida enforced 3,812 infringements across 50 websites with an 80% enforcement success rate, saved over $500,000 in sales, reclaimed time to scale the business, and improved customer trust.

Pura Vida

Paul Goodman

Founder and CFO