Case Study: Dexas International Ltd scales brand protection and cuts counterfeit listings with Red Points

How Dexas scaled its IP team and multiplied brand protection effort with Red Points

Dexas International Ltd, a U.S.-based consumer goods manufacturer, was seeing a sharp rise in IP infringements as ecommerce expanded. Foreign competitors and counterfeiters were copying its trademarked designs and innovations across multiple marketplaces, and its manual enforcement process could no longer keep up.

Red Points provided always-on brand protection software that let Dexas detect and report infringing listings in seconds instead of 5–10 minutes, helping one employee manage enforcement more efficiently. With Red Points, Dexas removed 17,668 listings, enforced an estimated $1,108,949 in listing value, and achieved a 95.5% enforcement success rate, while also gaining better insight into where infringements were concentrated.

Dexas International Ltd

Mark Richmond

General Counsel/CQO