Case Study: Beautyblender achieves 90% counterfeit takedowns on Facebook & Instagram with Red Points

How cosmetics innovators Beauty Blender wiped fakes off Facebook & Instagram

Beautyblender, the Bethlehem-based cosmetics innovator known for its hydrophilic makeup sponge, faced a surge of counterfeit listings and social posts tagging their brand on Facebook and Instagram after rapid growth. After manual takedowns proved slow and ineffective, Beautyblender turned to Red Points for an automated brand-protection platform to identify and validate infringements across social media and marketplaces.

Using Red Points’ technology, Beautyblender detected more than 19,700 infringement cases and achieved about a 90% removal success rate across 100+ platforms, quickly reclaiming control of its online reputation. Red Points’ automated solution saved Beautyblender significant time and legal expense, improved productivity and profits, and helped protect customers from potentially unsafe counterfeit products.

Beautyblender

Shelley Swallow

Director of Trademark & Copyright Compliance