Case Study: Cleto Reyes achieves removal of 445 counterfeit listings and 80% enforcement success with Red Points

How Cleto Reyes Has Started to Win the Bouts Against Online Counterfeiters

Cleto Reyes, the family-owned boxing-glove brand, was facing widespread counterfeiting—low-quality fake gloves appearing on social media and marketplaces that threatened the company’s reputation. After manual monitoring proved tedious and ineffective, Red Points reached out and offered its AI-driven brand protection service to help detect and enforce the company’s intellectual property online.

Red Points’ solution automatically finds illegal listings and enforces Cleto Reyes’ IP across marketplaces and social platforms, giving the team quick takedowns and ongoing protection. In one year Red Points removed 445 listings, achieved an 80% enforcement success rate and enforced $169,000 worth of counterfeit items; hundreds of fakes were taken down and no clients or partners have since reported receiving counterfeits—freeing Cleto Reyes’ staff time and restoring peace of mind.

Cleto Reyes

Elisabeth Reyes

Deputy Director