Case Study: AFG Distribution achieves harmonized, MAP-compliant distribution with Red Points

How AFG used Red Points Seller Tracking to harmonize its distribution network

AFG Distribution, an international wholesale company with a catalog of over 8,000 products, was spending huge amounts of staff time manually tracking dozens of authorized and unknown online sellers, prices, partner details and third‑party domains. To address this, AFG engaged Red Points and its Seller Tracking platform to automate monitoring across their distribution network.

Red Points’ Seller Tracking now monitors AFG Distribution’s entire online seller network and delivers monthly reports and clear graphs that free staff to act on insights. As a result, AFG has stronger, more profitable partner relationships, improved MAP compliance with no price erosion across the network, and the ability to detect and manage previously unknown sellers.

AFG Distribution

Luke Mallory

Ecommerce Manager