Case Study: Highwave restores online reputation and removes 1,958 counterfeit social pages with Red Points

Highwave Have an Outstanding Brand Reputation but Counterfeits Started to Drive Down Their Amazon Ratings

Highwave, a California-based maker of eco-friendly kitchenware, faced a surge of counterfeit products as their items went viral, which led to fake listings on major marketplaces and social media and a wave of negative Amazon reviews hurting their reputation. To address this, Highwave engaged Red Points and its automated platform to scan marketplaces and social channels for infringing listings and to contact infringers on their behalf.

Red Points’ solution uncovered fakes across 492 domains and removed 1,958 infringing social media pages, helping Highwave significantly reduce counterfeit sellers and the influx of negative reviews; the company also realized a 5.6x return on investment. By automating detection and enforcement with Red Points, Highwave saved time and money and recovered their brand reputation.

Highwave

Amy Mateo

Sales & Marketing Coordinator