Case Study: FARSÁLI removes 10,800+ online counterfeits and regains customer & distributor trust with Red Points

Farsáli Removed More Than 10,800 Online Counterfeits in the Last Year Thanks to Red Points

FARSÁLI, a rapidly growing beauty brand, was beset by widespread online counterfeiting and resellers buying up limited editions and selling fakes at inflated prices—damaging customer trust and distributor relationships. The volume made manual reporting impossible, so FARSÁLI turned to Red Points, using its automated takedown platform and self‑improving search technology to crawl social media and online marketplaces on their behalf.

Red Points’ solution automatically detects and removes infringing listings, enabling FARSÁLI to focus on product and brand growth; over the past year Red Points helped remove more than 10,800 online counterfeits and has eliminated 87% of detected infringements, restoring distributor and customer trust and reducing time spent on enforcement.

FARSÁLI