Case Study: David Trubridge Ltd achieves a 92% reduction in online counterfeits in 6 months with Red Points

David Trubridge’s Team Explains How Red Points Helped the Famous Brand Fight Fakes Online

David Trubridge Ltd, led by designer David Trubridge, was facing widespread counterfeiting after discovering copies of his lighting designs being sold at events and online. Traditional legal action proved slow, costly (up to $150,000) and ineffective, so the company turned to Red Points and its self-learning anti-counterfeit platform to tackle the problem.

Red Points’ technology scanned marketplaces, flagged infringements for real‑time validation, and automated takedowns, resulting in 92% of online infringements eliminated within six months. The platform gave David Trubridge Ltd visibility across 60 platforms (identifying thousands of counterfeit listings), delivered an estimated 6.1x return on investment, and allowed the team to stop chasing fakes and refocus on design.

David Trubridge Ltd

David Trubridge

CEO