Case Study: PAUL HEWITT eliminates online counterfeits and cuts enforcement to 15 minutes a day with Red Points

Counterfeiters Jeopardized Paul Hewitt's Reputation. Red Points Proved There’s No More Time for Fakes

PAUL HEWITT, a fast‑growing German brand of nautical‑themed watches and jewelry, faced rising counterfeit abuse across social media and major e‑commerce platforms that threatened its reputation. Manual takedowns and traditional IP lawyers proved too slow, expensive, and labour‑intensive—detection and enforcement routines reached about 3 hours a day—so PAUL HEWITT turned to Red Points’ automated brand protection solution and dashboard.

Red Points deployed its automated detection and enforcement platform, onboarding quickly and giving PAUL HEWITT a user‑friendly dashboard to validate infringements. The result: daily workload dropped from roughly 3 hours to about 15 minutes, faster takedowns across marketplaces and social channels, and a scalable, cost‑effective alternative to traditional IP enforcement provided by Red Points.

PAUL HEWITT

Tobias Kuhlmann

Director of Social Media Marketing & PR