Case Study: Cotopaxi prevents fake Black Friday sites and reclaims 130+ hours with Red Points

Cotopaxi prevents fake Black Friday sites with Red Points and reclaims 130+ hours

Cotopaxi, an outdoor gear brand, faced a significant threat from fake websites impersonating its brand, especially during peak sales periods like Black Friday. These sites offered fraudulent discounts, leading to customer complaints and support overload. Realizing their manual efforts could not scale, Cotopaxi partnered with Red Points for its automated brand protection service to proactively detect and manage these threats.

Red Points implemented a solution using image recognition, proactive keyword searches, and automated takedown rules based on pricing and stock patterns. This allowed Cotopaxi to shift from reactive removals to proactively blocking thousands of infringements. The results were substantial: in one year, Red Points helped prevent $3.5M in fraudulent value, saved over 130 hours of manual work in a quarter, and enabled the takedown of over 4,700 fake sites in a single month, reclaiming customer trust and operational efficiency.

Cotopaxi