Case Study: DOPE achieves multi-million recovery and 11,000+ counterfeit removals with Red Points

After Losing Out on Millions of Dollars to Counterfeits, Dope Solved the Issue With Red Points

Dope, a Los Angeles fashion brand, was losing sales and reputation to widespread counterfeits and found traditional IP enforcement costly and ineffective (up to $150,000 in legal fees). To address the problem they engaged Red Points and its online brand-protection platform, which uses machine learning and image recognition to detect and enforce against infringing listings.

Red Points assigned a dedicated account manager, onboarded Dope’s assets into its platform, and in three months removed over 11,000+ infringing listings across 22+ platforms, achieving 91% brand protection effectiveness and uncovering multimillion-dollar revenue losses from counterfeits. Dope cut enforcement inefficiencies, recovered marketplace control, and has recommended Red Points to other brands.

Dope

Edan Boukai

CFO