Case Study: 100% removes $10M+ in counterfeit products and protects its brand with Red Points

100% Fights Against the Counterfeits That Put Its Reputation at Risk

100%, the San Diego–based maker of high-performance goggles and helmets, was beset by widespread counterfeiting on marketplaces like AliExpress and social platforms such as Facebook. After manual takedowns proved too slow and resource-intensive, 100% engaged Red Points and its brand protection platform to tackle the problem at scale.

Red Points used automated, machine-learning–driven searches and enforcement to proactively find and remove fakes—enforcing nearly 30,000 accounts over 20 months and taking down more than $10 million worth of counterfeit listings across 126 sites in the past year. The result: 100% protected its reputation and partner relationships, reclaimed online control, and freed staff to focus on product development and market growth.

100%

Francis Costello

Chief Operating Officer