Case Study: Sentara Health boosts brand awareness with Red Orange Studio's regional campaign

Sentara Healthcare launches its largest ad campaign ever with Red Orange Studio, creating 65+ assets

Sentara Healthcare, a regional health system, engaged Red Orange Studio to develop the creative for its largest-ever brand awareness campaign following a rebrand. The challenge was to position the organization as one comprehensive health system and to engage audiences across its entire region.

Red Orange Studio developed the creative strategy and theme, working with media partners to design a cohesive campaign. The solution included a custom landing page and over 65 assets for digital, print, and outdoor ads, which were tailored for different regional audiences. The campaign successfully launched across markets in Virginia and North Carolina, enabling Sentara to build widespread awareness of its brand and its mission to improve health every day.

Sentara Healthcare