Case Study: Buzz Franchise Brands achieves a whimsical, memorable rebrand with Red Orange Studio

Buzz Franchise Brands rebrands Wonderly Lights just in time for the holidays with Red Orange Studio

Buzz Franchise Brands, a multi-brand franchising company, had a challenge with its brand Grand Illuminations, which lacked whimsy, was difficult to remember, and wasn't positioned for growth. They engaged Red Orange Studio, which provided creative services including brand strategy, naming, and logo design to address this.

Red Orange Studio implemented a comprehensive rebrand, creating the new name Wonderly Lights alongside a visual identity that conveys magic and lighting. The solution expanded the brand's color palette and relevance, making it easier to remember and successful across various marketing materials. The new brand was delivered in time for the holiday season, successfully positioning Wonderly Lights for growth as a premiere outdoor lighting company.

Buzz Franchise Brands