Case Study: Association for Institutional Research elevates AIR Forum attendance and brand awareness with Red Orange Studio

Association for Institutional Research delivers 30+ conference assets with Red Orange Studio

The Association for Institutional Research, a professional membership association for higher education professionals, faced the challenge of creating a cohesive and compelling visual identity for its annual AIR Forum conference that could be personalized for different host cities while maintaining brand consistency. They engaged Red Orange Studio for event marketing and branding services to energize the event and support both attendee engagement and sponsorship efforts.

Red Orange Studio developed a unique visual identity system for the conference, which included an event-specific logo, color palette, and a full suite of over 30 marketing assets from digital promotions to on-site signage. The solution successfully generated excitement and elevated the brand experience. As a result, Red Orange Studio helped AIR increase event engagement and position the Forum as a best-in-class conference, leading to a highly attended event.

Association for Institutional Research