Case Study: Armada Hoffler strengthens its brand and marketing with Red Orange Studio

Armada Hoffler celebrates 40 years with Red Orange Studio

Armada Hoffler, a real estate investment trust, engaged Red Orange Studio to provide comprehensive creative and marketing support for its growing portfolio. The challenge was to produce a wide range of cohesively branded materials, from property rebrands to milestone celebrations, in a highly regulated industry with multiple stakeholders.

Red Orange Studio served as a fractional creative department, delivering services including brand naming, visual identity, video production, and content strategy. The solution included creating the new brand 'The Everly' for a multifamily property and developing marketing materials for the company's 40th anniversary. The long-standing partnership allowed Red Orange to work quickly and effectively, setting a new standard for the client's property brands.

Armada Hoffler