Case Study: Yokohama boosts trade press visibility with Red Marlin

Yokohama wins multiple awards and boosts trade press coverage with Red Marlin

Yokohama faced the challenge of standing out in the trade press and remaining front of mind within its industry. To address this, they partnered with the vendor Red Marlin for PR, media relations, and campaign services.

Red Marlin's solution involved generating regular product news, targeted features, and media visits at events. They also created award entries, provided on-event PR support, and developed digital assets. The results for Yokohama included multiple award wins from key industry bodies, consistent news coverage in the trade press, and enhanced brand awareness through partnerships with Chelsea FC and the Silverstone Classic.

Yokohama