Case Study: Yokohama boosts brand presence and festival engagement with Red Marlin

Yokohama reaches over 100,000 festival attendees with Red Marlin

Yokohama Tyres partnered with Red Marlin to maximize exposure for its new role as the tyre partner of the Silverstone Classic event. The challenge was to significantly enhance the brand's presence and reach a large audience through this high-profile sponsorship.

Red Marlin activated the sponsorship by hosting multiple festival activities, displaying historic cars, and previewing new products. The vendor also hosted press with hospitality and promoted an interactive skills zone. The results were substantial: the campaign reached over 100,000 attendees, appeared on ITV4 coverage, and secured strong PR in the tyre trade press. Red Marlin also facilitated a strong social media presence and hosted hundreds of families at the event.

Yokohama