Case Study: Yokohama achieves tyre safety awareness and award wins with Red Marlin

Yokohama boosts tyre safety reach to 750,000+ with Red Marlin

Yokohama, a tyre manufacturer, partnered with the vendor Red Marlin to promote its tyre safety activities and educate motorists on tyre safety and legality.

Red Marlin leveraged Yokohama's partnerships with Chelsea FC and MK Dons to boost campaign awareness. The solution involved managing campaign videos and automotive trade PR, coordinating support from the football clubs, and submitting awards entries. The results included an estimated annual campaign reach of over 750,000 with year-on-year growth, three consecutive TyreSafe award wins, and facilitating Chelsea FC’s sign-up as the first Premier League member for TyreSafe.

Yokohama