Case Study: Yokohama boosts brand visibility with Red Marlin's motorsport PR and activations

Yokohama boosts brand visibility with Red Marlin, reaching 100,000+ Silverstone Classic attendees

Yokohama, a global tyre manufacturer, faced the challenge of increasing its brand visibility and tyre sales in the UK through its involvement in sponsored motorsport championships and drivers. To meet this challenge, they partnered with the vendor Red Marlin for a full-service marketing and PR solution.

Red Marlin implemented a solution that included exhibiting at major events like Autosport International and the Silverstone Classic, coordinating with championship organizers, and delivering extensive motorsport PR. The results were significant, yielding features in key publications like SMRC's 'Wheelspin' magazine, coverage of their tyre range in trade press, and annual exposure to over 100,000 attendees at the Silverstone Classic event.

Yokohama