Case Study: Viezu achieves greater brand awareness for fuel-saving, low-emission engine remapping with Red Marlin

Viezu earns extensive target publication coverage with Red Marlin

Viezu, a provider of engine remapping services, faced the challenge of raising awareness for the fuel-saving and emission-reducing benefits of its BlueOptimize service. The company engaged the vendor Red Marlin to execute a PR and media relations campaign to address this need.

Red Marlin implemented a B2B PR strategy that involved creating technical press materials and conducting direct media outreach with key journalists. This solution successfully secured extensive coverage in target publications with positive sentiment. The campaign also generated direct enquiries from major commercial fleets, demonstrating a clear and measurable impact for Viezu.

Viezu