Case Study: TyreSafe boosts tyre safety awareness with Red Marlin's PR campaign

TyreSafe wins record campaign support materials requests with Red Marlin

Tyresafe, a UK tyre safety organization, faced the challenge of encouraging fleet managers to adopt more rigorous tyre care and maintenance policies. The vendor, Red Marlin, a PR agency, was engaged to provide a full service campaign to address this.

Red Marlin created an engaging safety campaign that secured broad media coverage and speaking slots at key industry events. They also produced videos, digital assets, and case studies. The results included support from government transport departments, a record number of requests for campaign materials, and several new applications from fleet members seeking to implement long-term best practices.

Tyresafe