Case Study: TyreSafe achieves record media coverage and improved road safety with Red Marlin

TyreSafe achieves a 38% reduction in tyre-related casualties with Red Marlin

Tyresafe, a UK organization promoting tyre safety, faced the challenge of running its annual Tyre Safety Month to promote driver awareness. They engaged the vendor Red Marlin for full-service marketing support to achieve this goal.

Red Marlin developed and executed the campaign, generating news stories for trade and consumer media and managing a campaign video. This effort resulted in record levels of media coverage, including features on BBC News and ITV's Good Morning Britain. Most significantly, the campaign contributed to a 38% reduction in tyre-related casualties.

Tyresafe