Case Study: Tusker Direct boosts EV salary sacrifice awareness with Red Marlin PR and media relations

Tusker Direct secures 11 radio interviews in one day with Red Marlin

Tusker Direct, a leading UK leasing company, faced the challenge of raising awareness for the financial savings offered by their salary sacrifice electric vehicle schemes. Their goal was to target key audiences including national B2C news, automotive media, and B2B fleet managers. To address this, they engaged the PR and media relations services of Red Marlin.

Red Marlin implemented a comprehensive solution that included a targeted survey, the creation of press materials, and a dedicated radio broadcast day featuring a prominent motoring commentator. This strategy secured significant media coverage, including 11 radio interviews and over 40 quality clippings in outlets like the Daily Mail. The campaign achieved a potential reach of around one million people and delivered strong social media engagement, providing Tusker Direct with an excellent return on investment compared to traditional advertising spend.

Tusker Direct