Case Study: The Market boosts brand awareness and sales with Red Marlin PR & Media Relations

The Market grows monthly media mentions from 14 to 120 with Red Marlin

The Market, a classic car auction platform, faced the challenge of building brand awareness and establishing itself as a market leader to attract more customers and quality consignments. To address this, they engaged the PR and media relations services of vendor Red Marlin.

Red Marlin's solution was to build relationships with key journalists and influencers, arrange press visits, and generate targeted media coverage in classic car, automotive, lifestyle, and national press. This strategy dramatically increased monthly media mentions from 14 to 120 and grew the audience reach from 430,000 to 4 million per month. The efforts by Red Marlin successfully positioned The Market as the market leader in 2020, achieving a 95% sales rate.

The Market