Case Study: Silverstone Auctions achieves record-breaking auction buzz with Red Marlin

Silverstone Auctions drives 3.5 million social media reach with Red Marlin

Silverstone Auctions, a classic car auction house, faced the challenge of promoting its Porsche and September sales at a new venue, the Dallas Burton Polo Club. To drive awareness and attract attendees, they engaged the event PR services of Red Marlin.

Red Marlin implemented a comprehensive PR and social media campaign targeting classic car and local press, while also creating exclusive event features. The results were highly successful, generating a feature on BBC Breaking News and over 220 press cuttings. The campaign's activity, which achieved a social media reach of 3.5 million and over 100,000 video views, helped Silverstone Auctions achieve two new world record sale prices.

Silverstone Auctions