Red Marlin
65 Case Studies
A Red Marlin Case Study
Retro Automotive, a specialist classic Land Rover restorer, faced the challenge of publicizing a bespoke project vehicle built for F1 driver Lando Norris to attract commissions from high-net-worth clients globally. They enlisted automotive PR agency Red Marlin for a media relations campaign.
Red Marlin created a high-impact press release timed to the vehicle's delivery and targeted global media contacts. This solution secured over 100 pieces of international coverage, reaching an audience of 217 million people. The campaign significantly boosted web traffic, enquiries, and brand awareness for Retro Automotive.