Case Study: Pendine boosts sales and media reach with Red Marlin PR & Media Relations

Pendine sells five cars in four weeks with Red Marlin

Pendine Classic Cars faced the challenge of announcing its first major consignment, the multi-million pound "Jaguar Sports Car Collection," for sale. The vendor, Red Marlin, was engaged to provide PR and media relations services to launch this significant collection to a global audience.

Red Marlin implemented a solution by creating and issuing a dynamic press release targeted at audiences in the UK, Europe, and the USA. This approach secured over 132 UK press cuttings with an audience reach exceeding 2.6 million, achieving an estimated media value of £71,820+. Most significantly, the campaign resulted in five cars being sold within four weeks and generated unprecedented levels of enquiry for Pendine.

Pendine