Case Study: OEC generates nearly 60 business leads with Red Marlin’s white paper campaign

OEC generates almost 60 business leads in 8 weeks with Red Marlin

OEC, a technology company, commissioned automotive PR agency Red Marlin to create a white paper. Their challenge was to raise awareness of OEC's technology solutions within the European aftermarket sector and to generate leads from vehicle manufacturers and dealers.

Red Marlin researched the sector and developed a white paper focused on key industry issues. They distributed it through a leading German automotive publication. This solution generated almost 60 business leads during the campaign, including senior leaders from target OEMs, and positioned OEC as a respected industry leader.

OEC