Case Study: OBDeleven achieves top UK visibility with Red Marlin PR and media relations

OBDeleven earns 45 coverage pieces and 110+ brand mentions with Red Marlin

OBDeleven faced the challenge of establishing itself as a market-leading diagnostic tool for UK audiences and building a strong brand presence on high-authority websites. To address this, they partnered with vendor Red Marlin for a PR and media relations campaign.

Red Marlin implemented a targeted media campaign focused on key UK motorist issues, which included conducting media briefings and providing the product to journalists for guides and reviews. The solution delivered significant results, securing 45 pieces of coverage that reached nearly 23 million people and included over 110 brand mentions, predominantly on high-authority websites. Furthermore, OBDeleven was rated a top performer in Auto Express product tests and was featured in their Christmas gift guide.

OBDeleven