Case Study: IAM RoadSmart achieves major media reach with Red Marlin's driver distraction campaign

IAM RoadSmart earns 150+ media coverage pieces with Red Marlin

IAM RoadSmart faced the challenge of communicating the findings from a large study on driver distraction caused by vehicle infotainment systems. They engaged the vendor Red Marlin for PR and media relations services to help share these important road safety results.

Red Marlin analyzed the study data to craft a compelling narrative, created a press release, and targeted key media outlets. The solution included distributing the release and managing 12 remote radio interviews. This campaign resulted in over 150 media coverages pieces in outlets like The Sun and Sky News, with a potential reach of over 31 million people, positive sentiment, and increased website traffic for IAM RoadSmart.

IAM RoadSmart