Case Study: IAM RoadSmart achieves seamless PR support during maternity leave with Red Marlin

IAM RoadSmart earns 1,200+ media articles with Red Marlin

IAM RoadSmart needed public relations support to cover a team member's maternity leave without the need to hire temporary staff. The organization engaged Red Marlin for a PR and media relations retainer service to meet this challenge.

Red Marlin provided a six-month PR retainer, which was later extended, offering support from two experienced PR directors and access to wider agency resources. The solution was seamlessly integrated as an extension of the in-house team. The results delivered by Red Marlin included the consistent delivery of KPIs to the board and the achievement of over 1,200 earned media articles in target publications, providing greater value than hiring a temporary employee.

IAM RoadSmart