Case Study: H&H Classics raises over three times market value for charity with Red Marlin PR

H&H Classics raises charity funds worth 3x the motorcycle’s market value with Red Marlin

H&H Classics, a classic and collector auction house, faced the challenge of raising awareness for the charity auction of the motorcycle ridden by Hairy Biker Dave Myers in his final TV series. The vendor, Red Marlin, was enlisted to provide PR and media relations services to help maximize the proceeds for charity.

Red Marlin implemented a managed media campaign that included press releases, outreach to national TV news, and coordination between multiple partners. The solution secured national mainstream TV coverage on outlets like BBC Breakfast News and over 200 pieces of global media coverage. This activity helped secure charity funds worth more than three times the motorcycle’s market value.

H&H Classics