Case Study: ClassicLine Insurance boosts UK brand awareness with Red Marlin

Classicline Insurance gains 3,000 followers with Red Marlin

Classicline Insurance faced the challenge of increasing its UK brand awareness and wanted to do so with a light, ‘tongue in cheek’ brand image. To meet this challenge, they partnered with the vendor Red Marlin for a full service PR and marketing campaign.

Red Marlin implemented a solution that included targeted press releases, regular e-newsletters, and social media content management, which featured the launch of a ‘Save Our Classics’ Facebook page. This strategy successfully generated over 200 press cuttings in a single year, gained 3,000 new followers, and led to Classicline Insurance becoming the title sponsor for regional classic car shows.

Classicline Insurance