Case Study: Bowers & Wilkins boosts Aston Martin DB12 partnership awareness with Red Marlin

Bowers & Wilkins earns 14 media features with Red Marlin

Red Marlin partnered with Bowers & Wilkins to address the challenge of promoting its partnership with Aston Martin and raising awareness for its premium sound system featured in the new DB12 sports car. The goal was to amplify this brand alliance through strategic PR and media relations.

To achieve this, Red Marlin executed a focused PR and marketing strategy aligned with the DB12 launch. They coordinated messaging with Aston Martin's press office and created content showcasing the in-car audio experience. The results were significant, with Red Marlin securing 14 media features reaching an audience of 9.9 million and achieving 41 brand mentions, which successfully boosted awareness and interest among potential buyers.

Bowers & Wilkins